In case you haven't been beaten over the head by this story, Motrin had an ad up that caused an angry uprising among bloggers and Twitterers. The ad featured a mom complaining about the pain cased by babywearing. I think they were trying to be hip and snarky, but they just came across as condescending and out of touch. The ad offended not just baby-wearing parents (dads included) but parents in general.
Anyway, here are the two smartest posts I've read on the debacle.
And now, mommy bloggers, are you getting ready to put on your yoga pants, hop into your minivan, and drive your DD and DS to Trader Joe's? Here's the Linewaiter's Gazette (download the November 6 issue) with my comparison of the Park Slope Food Coop vs. the Brooklyn Trader Joe's. Guaranteed this will not result in a Twitterstorm.